Lights. Camera. ACTION!
In the digital age, a photographer's website is more than just a portfolio—it's a digital storefront.
Long gone are the days of having a portfolio website that endlessly scrolls your work.
Don’t get me wrong - your work is incredible, but there’s more that has to be done if you want to grow your photography business.
One of the first steps is a website.
Now before you run off and enroll in a web design class, you may want to keep reading (it’s gonna save you a lot of time and a lot of money.)
One of the most efficient ways to get a website built these days is to start building from a template.
Website templates are great because they allow you to have an idea about what the finished product will look like.
In this blog, I’m going to highlight the top 6 Webflow website templates for photographers.
But before we get into the templates, I want to talk about what makes a good photography website.
What Makes a Good Photography Website?
We all want our websites to be good - at least I hope we all do. But what makes a website good?
It’s a great question and it’s one I knew you were going to ask.
A photography website is good if:
- A successful photography website starts with a clear, concise headline that answers "What do you offer?"
- It addresses your ideal client's problems, making a connection. For example, your client’s main problem may be trying to find a photographer they trust during stressful wedding planning. Talk about this problem, empathize with it, and share how you are the solution to solving this problem.
- Your work should be the star. Displaying your photography prominently is key.
It Shares Your Process:
- Your website should detail your workflow. It helps clients understand what to expect and, ultimately, helps them choose you over your competition.
It Guides the Customer to the Next Step:
- It has strong Calls to Action (CTAs) like Book A Session or Schedule A Call. Avoid weak CTA’s like Learn More.
- If your potential client is “shopping, offer something we like to call a transitional CTA. This is for those not ready to commit but who still want to engage further with you. An example of a transitional call to action is a free downloadable guide that they exchange their email address for.
What Makes a Good Photography Website Template?
Not all templates are made alike.
Some website templates are amazing and can make your life so much easier.
Some website templates are the things nightmares are made of. You’ll find yourself pulling your hair out more than building your website.
What makes a website template good for your photography business?
A good photography website template has:
Space for Copy:
- Your template should balance visuals with informative text about your services and process.
Space to Show Your Work:
- Your template should have space for you to showcase your beautiful work. Your photography needs to shine.
Space to Contact You:
- Your template should have an area where your potential clients can get in contact with you. This is a must-have.
Bonus - Space for a Blog:
- Your template should have a space for you to write and publish blogs. Having a blog allows you to execute SEO efforts and boost your visibility online.
Our Top 6 Webflow Photography Templates:
Today is your lucky day friend.
Instead of having to go out in the “wild wild web” searching for website templates that check off all the previously mentioned boxes - I went ahead and put together 6 of the top Webflow website templates for photographers.
Unfortunately, I can't hear you thanking me over and over again.
Summary: The Bonnie template on Webflow is a dynamic and creative e-commerce website template, well-suited for photographers. It has a bold and modern design that effectively showcases a wide range of visual content. Key features include sections for detailed project displays, service descriptions, an about page, client testimonials, and contact information. The template also supports blog and shop functionalities, offering a comprehensive platform for photographers to not only display their work but also share insights and sell products or services.
Why I Like It: Its minimalist approach puts the focus on your work while providing just enough space for essential copy. The template's thoughtful layout allows for clear, concise communication without overwhelming the viewer, making it an ideal choice for photographers who wish to make a strong visual statement accompanied by succinct, impactful text.
Summary: The Fylla template on Webflow is a visually striking and modern template, ideal for showcasing a broad range of creative work. Its layout is designed to highlight the unique aspects of a brand, making it an excellent choice for photographers who want to stand out. The template includes sections for services, work portfolios, studio information, and contact details. Additionally, it features a blog and shop section, enhancing its versatility for different content types.
Why I Like It: The template has a clean and contemporary design that puts visual content at the forefront. This is essential for photographers who need to make a strong visual impact with their online presence. It also offers a variety of layouts for displaying work, accommodating different styles and types of photography. This flexibility is crucial for photographers who work across multiple genres.
Summary: The Moya Webflow template is a stylish and contemporary choice, perfectly suited for photographers. This template stands out for its simplicity and elegance, making it ideal for showcasing a range of projects. Key features include a client logo marquee, a unique gallery slider for dynamic visual presentation, and an FAQ section for better user engagement. The Moya template provides a comprehensive array of pages, including Home, About, Work (CMS), Services, Shop, Journal (CMS), Journal Post (CMS), and Contact, along with e-commerce capabilities, making it a versatile tool for showcasing and expanding a creative business.
Why I Like It: Its versatility and ease of navigation are what I like the most, which are essential for a diverse and dynamic online portfolio. Its design elegantly addresses the needs of a target audience, allowing for a space not only to showcase work but also to empathize and connect with visitors.
Summary: The CNCPT template on Webflow is an innovative and stylish e-commerce website template, tailored for creative fields. This template is characterized by its minimalistic yet impactful design, focusing on showcasing projects with a modern, clean aesthetic. It includes several key sections like Services, About, Work, Blog, Shop, and Contact, providing a comprehensive platform for creative professionals. The CNCPT template stands out with features like a unique gallery slider for project display, a detailed service description area, and an interactive blog section. It is fully customizable and boasts a responsive web design, ensuring an optimal viewing experience across all devices. The template is designed to highlight creative work in a way that is both visually striking and informative, making it an excellent choice for professionals seeking to make a strong online impression.
Why I Like It: I love the layout of this one! It is unique and immediately sparks curiosity. It gives space to tell a story in your copy and explain your process, all while showing off the beauty of your work.
Summary: The Olsson template on Webflow is an elegantly designed e-commerce website template, ideal for photographers specializing in portraits and personal branding. It features a clean and sophisticated layout that highlights individual photographs with a focus on personal stories and branding. The template includes sections for showcasing projects, detailing services, an about me page, a blog, and contact information. It also integrates e-commerce functionality, allowing photographers to sell prints or services directly.
Why I Like It: This template is perfect if you want your photography to stand out from the background. Its dark aesthetic allows for each of your photos to truly shine!
Summary: The Leevi template on Webflow is a modern and sophisticated e-commerce website template. It boasts a sleek, contemporary design that emphasizes clarity and functionality. The template is ideal for showcasing services, projects, and expertise in a compelling way. Key features include a client logo marquee, a diverse range of gallery sliders for project display, an engaging blog section, and a comprehensive contact page. The Leevi template is fully customizable and comes with a responsive design, ensuring it looks great on all devices. It provides a full suite of pages including Home, Services, About, Work, Blog, Pricing, and Contact, as well as e-commerce capabilities, making it a great choice for photographers who are looking to make a strong online impact.
Why I Like It: What I love about this one is its elegant layout that echoes the elegance of events, spaces, and moments within each of a photographer’s pieces of work. Its light and airy design leaves the user feeling calm and at ease - just like your work does.
Why I Love Webflow for Photographers
I’ve been thinking about getting my wedding officiating license because Webflow and photographers are a match made in Heaven.
Ok, bad jokes aside - I absolutely love Webflow websites for photographers.
Webflow is modern and intuitive. It will give you a website that’s going to make you stand out from all your competition.
Here are a few other reasons why I love Webflow websites for photographers:
Webflow stands out as a visual platform. It aligns with the artistic and aesthetic needs of you and other photographers.
Its interface is designed to highlight visual content, ensuring that images are presented in the best possible way.
This visual-centric approach allows you to create a website that truly reflects the quality and style of your work.
With customizable templates and intuitive design tools, Webflow empowers you to build visually stunning websites without needing extensive technical skills.
The platform's focus on visual appeal is not just about displaying images; it's about creating an immersive experience that captures the essence of a photographer's vision and artistry.
One of the key features of Webflow that photographers appreciate is the ease of uploading new projects.
The platform provides a user-friendly interface where you can quickly add new images or entire portfolios to your website.
This simplicity ensures that you can keep your online portfolio current and dynamic, showcasing your latest work without any hassle.
Regular updates are crucial in the photography business. Updates help you not only display your evolving style and skill but also keep your website content fresh and engaging for returning and potential clients.
Webflow's streamlined upload process means less time spent on website maintenance and more time focusing on creative work.
Webflow's blogging capabilities are a perfect fit for photographers who want to share more than just images.
Whether it's behind-the-scenes stories, photography tips, or insights into the creative process, the platform makes it easy to create and manage blog content.
A blog is an excellent tool for you to connect with your audience on a deeper level. You can offer a glimpse into your personality and approach to photography.
Also, regularly updated blogs can keep visitors coming back. Visitors who come back consistently to your site have a higher chance of becoming a client of yours.
Your blog is not just a medium to share content; it's a way to build a community and establish yourself as an authority in your field.
Oh - and don’t get me started on how it helps your SEO…well now it’s too late. I’m started on it.
For photographers, especially those seeking local clientele, SEO (Search Engine Optimization) is a crucial aspect of their online presence.
Webflow is amazing in this area!
They have simplified the process of SEO setup and maintenance.
The platform offers built-in tools and features that help you optimize your website for search engines. This makes it easier for you to rank higher in search results.
Webflow's SEO-friendly features include easy-to-edit meta tags, alt text for images, and structured data, all of which are important for improving search engine rankings.
With Webflow, you can effectively target your local market, and ensure your website reaches the audience.
You’re ready to take your photography business to the next level and you want to build a website. The best place to start is with a website template, but not just any website template - a Webflow website template.
Webflow website templates offer a beautiful blend of aesthetics, functionality, and ease of use. This is what makes them a great choice for your photography business.
I recommended 6 of my top favorite Webflow templates above that you can use to create a stunning website for your business.
If you start building your Webflow site and realize you might need some expert help, we offer a website service called Two Week Website.
We can customize any of these templates to suit your unique style and needs. And it’ll all be done in just TWO WEEKS.
Check out Two Week Website and see if it’s a good fit for you!
Does reading this blog make you want to level up your business? Let's huddle up and work together to get your business into victory formation!