Brand Authenticity: The 72Huddle Branding Process

We're giving you a behind the scenes look at how we are able to create brand authenticity for our client. We'll take you step-by-step through our branding process. Check it out!
Doug Luna
2.5 mins.

From the sleekest of lines to the cleverest of words. There are so many elements that go into a brand. How could anyone bring it all together into a cohesive, captivating, and beautiful work of art? With a kick-ass system. And guess what? We have that system. Or better yet, we designed that system.

In this blog, we're going to take you through our branding process. We're going to show you how we combine beauty with a strategy to create brand authenticity your customers will love, be loyal to, and rave about. â€

Step 1: Discover Your Human

There's something that we all do as business owners. You've done it. We've for sure done it. Everyone has done it. At one point or another, we've viewed our potential customers/clients as an email address or a phone number. We haven't viewed them as a Human.

When we view our potential prospects as just an email address or phone number, we treat them like one. When we view our prospects as Humans everything changes. We begin to empathize with them easier and understand the pains and struggles they face. When you have that understanding of your Human, selling to them is easy. â€

Step 2: Define Your Messaging

Excuse our French, but there are a shit ton of ads out there. Your Human is served on average over 10,000 commercial ads per day. Insane. How are you going to cut through all that noise? By defining your messaging and making sure it is clear.

What does having a clear message look like exactly? Love your question, but if we gave you all the answers it would be information overload. For now, let's keep it basic. All you need to do is answer three simple questions:

  1. What problem is my Human experiencing?
  2. What is the solution to their problem? Hint: It's your product/service
  3. What is the life-long benefit that the solution provides to your Human?

The three answers that you come up with are the first steps towards defining your messaging. 

Do you want the rest of the steps? Let's huddle up so we can guide you through our in-depth brand authenticity process. 

Ok, little sales pitch over. Back to our branding process.

03. Design The Visuals

Up to this point, we've done a lot of strategy. A lot of it. You may be wondering, when does the fun part start? 

Well, my friends, it starts here in step 3 of our branding process. In this step, we combine strategy and beauty to craft a strategically beautiful work of art - your brand. You can click here to see how we've made this happen for some of our clients.‍

04. Develop The Stationary

Finally, we arrive at the final stage of your branding journey. This is where we bring your brand to life. We believe that a brand is pointless unless it's used. 

From a business card to a letterhead to a mailer - whatever type of stationery you may need, you can bet we'll get your new beautiful branding all over it.‍

There You Have It

This is how it's made. Beautiful and strategic branding. If you are looking to have your business gather loyal, raving fans and make roof-shattering sales, this is the type of branding you need. We want to see your branding work for you. We have created powerful brands for other businesses and we know we can do the same for you.

Does reading this blog make you want to level up your business? Let's huddle up and work together to get your business into victory formation!

The DIY Brand Starter Guide

Struggling with the endless scroll of Pinterest? I mean everything looks beautiful on Pinterest! We both know that you can't just pin everything and use everything as inspiration for your brand. So how can you start pinning inspiration for your brand that will actually produce some sense of direction? This guide is how.

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