The Contractor’s Guide to Better Follow-Up (+FREE Scripts)

Convert more leads without being pushy with the exact sales follow up email templates top contractors are using.

Green couch and a wooden table with a computer on it

Follow Ups That Get Responses

No more guesswork or ghosting. These sales follow up email scripts are designed to sound natural, helpful, and human, so your leads feel like you’re solving problems, not chasing them.

Know When To Follow Up

Timing matters. This guide includes a plug-and-play follow-up cadence that walks you through exactly what to send and when to send it. All over two weeks. No pressure tactics, just smart strategy.

Copy/Paste Email Scripts

Inside you’ll get the exact sales follow up email template framework used to build trust and close deals. Each message is editable and repeatable.

Your leads are only as valuable as your follow-up

Most contractors give up after one or two messages, but 80% of sales happen after the fifth touch. This guide shows you how to follow up like a pro and stay top-of-mind (without sounding desperate).

What You’ll Get Inside:

  • A beginner-friendly sales follow up email cadence (including when to send and what to say)
  • 6 customizable sales follow-up email templates that build trust, offer value, and re-engage leads
  • A logic-driven version of the “magic email” that gets replies without pressure
  • Real examples tailored for General Contractors, Plumbers, and Landscapers

Use This If: 

  • You’re not sure what to say in follow-ups (or when to send them)
  • You want to stay persistent without being annoying
  • You’ve had leads ghost you after a great conversation

Frequently Asked Questions

Common questions asked about this resource

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Sales Follow Up Emails

That Actually Get Replies

At the end of the day, a good follow-up isn’t about being pushy—it’s about getting clarity. These scripts are designed to help you gauge interest and get a real answer, whether it’s a yes, no, or not right now.