Two Week Website BLueprint

This is a strategic plan that outlines your brand assets, messaging, site’s pages, key sections, functionality, and integrations—ensuring a clear, efficient, and results-driven build from day one.

Schedule important meetings here

Walkthrough Video

Brand Attributes

Dark & Sleek

Deep tones, striking contrasts, and a futuristic edge for a modern, high-impact look.

Industrial & Rugged

Textured elements, bold type, and a no-nonsense aesthetic that feels strong and durable.

Brand Colors
Charcoal
Orange
White
Tone of Voice
Professional
Approachable

Messaging

Target Audience

The target audience for Urban Edge consists of business owners, developers, and property managers looking to build, renovate, or expand commercial properties. They need a reliable general contractor who can manage complex projects efficiently, coordinate subcontractors, and deliver high-quality construction while staying on schedule and within budget.

Overall Problem You Solve

Urban Edge solves the problem of complex, disorganized commercial construction projects by providing seamless project management, subcontractor coordination, and high-quality execution. They eliminate the stress of juggling multiple teams, timelines, and budgets, ensuring that commercial projects are delivered on time, within budget, and to the highest standards.

Key Messages

The key messages should focus on expertise, efficiency, and reliability in commercial construction. Here are the core themes:

  1. Seamless Project Execution – Urban Edge manages every aspect of a construction project, from subcontractor coordination to quality control, ensuring smooth and efficient delivery.
  2. On-Time, On-Budget Results – The company emphasizes delivering projects within the agreed timeline and budget, reducing stress for clients.
  3. High-Quality Craftsmanship – Every project is built with attention to detail, ensuring durability, functionality, and a professional finish.
  4. Innovative Construction Technology – The company leverages modern tools like BIM, drones, and 3D printing to improve accuracy, efficiency, and project oversight.
  5. Client-Centered Approach – Urban Edge prioritizes communication, transparency, and collaboration, making the construction process as stress-free as possible for business owners and developers.
Unique Selling Proposition (USP)

Urban Edge stands out by combining expert project management, cutting-edge construction technology, and seamless subcontractor coordination to deliver high-quality commercial projects—on time and on budget.

Sitemap

Functionality

Softwares USed
  • FollowupCRM
  • ActiveCampaign
  • Zapier
Functionality Notes
  • Integrate a contact form on the contact page so that when someone fills it out, it automatically goes into your CRM
  • Integrate the provided SEO Keywords into your Copy where applicable

Next Up: Your Onboarding Meeting

We’re excited to bring your custom website to life! In our onboarding meeting, we’ll walk through your Two Week Website Blueprint, confirm all details, and answer any final questions. Once approved, we’ll lock in your start date and begin building.

Blueprint Approved!

Your blueprint is locked in, and we’re officially set to bring your website to life! With your start date confirmed, our team will begin building based on this plan, ensuring a smooth and efficient process.